Build It and They Will Come

If you've watched the movie Field of Dreams you'll remember the voice from above speaking to Kevin Costner, as Ray the farmer, to build it and they will come. So, what does he do? He turns a corn field into a baseball field and mysteriously hundreds of folks drive in from all over to see the games.

Have you taken the same approach to your website?

Thinking that just having a website will bring in droves of potential customers to your dealership just may be setting yourself up for disappointment and frustration. Years ago it might have seemed like enough, but with search engines getting smarter and the competition getting stiffer having success on the Internet requires that you do more than just show up to the game.

The PO!NT : Simply having a website doesn't mean success. Making intentional and continual improvements to your website over time is the right way to get the results you are looking for. It's not hard or difficult. Get a plan together and make it happen.