Artificial intelligence isn’t a distant concept—it’s already shaping how buyers shop and how dealers need to show up online. In our recent webinar, AI Isn’t the Future—It’s Here, Aubrey Amborn (Director of Sales, InteractRV) and Chris Woerner (Chief Product Officer, InteractRV) shared how AI is rewriting the buyer’s journey and what every dealer should be doing now to stay competitive.
If you missed the live session, here are the takeaways that matter most before your next selling season.
Aubrey Amborn – Director of Sales, InteractRV
With more than 20 years in dealer sales and marketing, Aubrey has watched customer behavior shift rapidly—and helped dealerships adapt. She emphasized that while the core buying questions remain the same (Which RV fits my needs? Can I afford it? Where should I buy?), the way shoppers expect answers has changed.
“Consumers aren’t typing ‘RV dealer near me’ anymore. They’re asking open-ended questions like Which RV sleeps four and can tow my motorcycle? AI summarizes those answers instantly—and decides whether your dealership shows up.”
Her advice: treat AI like your best online salesperson. That means giving it the details it needs—clear pricing, structured inventory data, FAQs, and content that positions your team as trusted experts.
“Your website isn’t a brochure—it’s where decisions are made. Give AI the same information a great salesperson would share, and shoppers will be more confident in choosing you.”
Aubrey also highlighted the importance of protecting local loyalty. Accurate Google Business information, strong review volume, and consistent follow-up keep your most valuable customers from drifting to national competitors when AI introduces them to other options.
Chris Woerner – Chief Product Officer, InteractRV
Chris built on Aubrey’s perspective by showing how AI-ready websites deliver real results. His message was clear: content and reputation—not ad spend—determine if you appear in AI-generated answers.
“AI is no longer just showing results; it’s giving the answer. Whether or not your dealership is included depends on what content you’ve provided and the reputation you’ve earned.”
He spotlighted two InteractRV tools designed for this reality:
- AI Search Expert – allows shoppers to type lifestyle questions like “Show me RVs under 30 feet with bunk beds and solar panels” and receive instant results—without wading through filters.
- AI Product Expert – answers specific questions about units directly on the vehicle detail page, keeping shoppers on-site longer and reducing bounce.
Both tools use retrieval-augmented generation (RAG) to pull from a dealer’s own content, ensuring shoppers see accurate and trustworthy answers.
“RAG pulls real data from your site so AI responses are precise. The more complete and accurate your content, the more confident shoppers become—and the more likely they are to move forward with you.”
Why Their Message Matters
Aubrey and Chris agreed on the bottom line: dealerships that invest in accurate content, structured data, and strong reputation signals are positioned to capture the next wave of buyers—even against larger chains. As shopper expectations accelerate, preparing your website for AI isn’t optional. It’s your next competitive advantage.
Watch the Full Webinar On-Demand
This summary is just the start. In the full webinar, you’ll hear real dealer questions, live demos of InteractRV’s AI tools, and in-depth insights from Aubrey and Chris.
Our Commitment to Delivering Ongoing Customer Value
At InteractRV, innovation is built into everything we do. From AI-powered tools already available to upcoming features on the horizon, our mission is to help dealers strengthen visibility, earn shopper trust, and compete with confidence.
