For many RV dealers, the real challenge with follow-ups isn’t speed—it’s substance. Generic, repetitive messages don’t just annoy customers; they actively waste your team’s valuable time. Worse still, irrelevant messages can train customers to disregard your marketing entirely. When interactions … Continued

You’ve just handed over the keys to their dream RV, and they’re rolling off your lot excited for their next adventure. That’s a win—but if that’s the end of your interaction, you’re leaving future revenue and customer loyalty up for … Continued

If you’re a dealer, chances are you’ve felt the frustration of watching potential customers visit your website, browse your inventory, and then disappear without a trace. These missed opportunities can leave you scrambling to keep up with competitors, while abandoned … Continued

The buying process for RVs is no longer a spur-of-the-moment decision. It’s methodical, informed, and digital first. Shoppers research, compare, and debate their options before contacting a dealership. For RV dealers, this shift presents both challenges and incredible opportunities. By … Continued

What if AI wasn’t some over-complicated tech but your dealership’s advantage? Imagine knowing precisely what each shopper wants and delivering a buying experience that feels tailor-made to their needs. This is the power of AI! It doesn’t replace your team; … Continued

We know it and you know it – buying an RV is no small decision. With customers taking the time to browse, research, and shop around, it’s critical that your sales team reach the right buyers, at the right time, … Continued

Achieving a standout customer experience while managing multiple dealerships with varying needs is no small feat. Dan Plumlee, Chief Marketing Officer for Walnut Ridge Family RV and Primeaux RV, faced these challenges head-on. His story of streamlining operations, cutting unnecessary … Continued

  Wilkins RV is the premier RV dealer in New York, with over 1,000 units spread across seven locations. They’re a third-generation dealer renowned for their wide selection of new and used RVs, campers, trailers, and toy haulers. But even … Continued

RV dealerships continue to face daunting challenges. Inventory turnover doesn’t always move as quickly as anticipated. Mass marketing campaigns that once brought in new customers now lack personalization and feel too broad, attracting unqualified leads. Local customers that are in … Continued

The RV market is changing, and so are its shoppers. The conventional marketing tactics that were so effective even just a few years ago, no longer resonate with modern buyers. Today’s RV shoppers expect personalized, timely interactions that seamlessly guide … Continued