For years, paid media followed a simple rule: spend more, get more leads. That equation is no longer holding. Rising cost per click, AI-reshaped search results, and softer seasonal demand are changing what your ad dollars can do on their own.
In this on-demand session, Eric Pedretti, Director of Sales at InteractRV, joins RV Pro to walk through what’s moving CPC, why search-only strategies stall in slower months, and how to build the digital foundation that makes every paid dollar work harder across the full year.
What You’ll Take Away
- Why search-only strategies struggle the moment seasonal demand softens
- How awareness, demand, and conversion campaigns work together — and why most dealers overfund the bottom of the funnel
- How to build a digital foundation that makes paid media more effective, not just more expensive
- Which metrics actually matter when you’re evaluating performance in a tighter market
Meet the Speaker
Eric Pedretti, Director of Sales, InteractRV
Paid media isn’t broken. The math behind it changed. Get the webinar on demand today.
