Marketing Tips

Marketing to RV buyers requires more than a one-size-fits-all methodology. That’s because every shopper approaches and progresses through the buying journey a little differently. Knowing how to find and identify active shoppers (and tailor your marketing strategies to meet their … Continued

A shopper is a shopper, is a shopper, right? While it’s true that the goal for all RV shoppers is to turn them into customers, their journey before buying isn’t always the same. Different shoppers progress through the buying journey … Continued

It’s no secret that RV sales are slowing. You may have already noticed this downward trend in your store. And while troubling, it doesn’t have to spell doom and gloom for your dealership. It simply means you must adapt and … Continued

Collier RV Super Center was living every dealer’s nightmare after trying a marketing vendor that failed to deliver on their promises. They were faced with an onslaught of technical challenges without any way to self-resolve, and customer support wasn’t answering … Continued

Word of mouth marketing is more important and more impactful than ever before. While it has always played a vital role in informing customers and ensuring business success, word-of-mouth marketing has changed dramatically in recent years.   Instead of sharing experiences … Continued

In today’s digital age, reaching the right customers at the right time is crucial for businesses to thrive. For RV dealers, this means targeting potential buyers who are actively searching for their next adventure on the open road. Targeted Digital … Continued

    If you’re like most RV dealerships, coming up with good, engaging daily content is probably the hardest part of using Facebook. That’s assuming you already know when and how often to post. Facebook is the largest social media … Continued

    Thousands of RV shoppers visit your website and look at your inventory because of the time and money you are putting in to get these shoppers to your “digital dealership”. Your website does a great job of showing shoppers … Continued

    Households are cutting the cord from traditional cable at record pace by moving toward digital streaming services like Netflix, Hulu, and Amazon. Which for savvy businesses such as your RV dealership, these streaming options present exciting new ways to … Continued

    Lately, much has been said about Schema, both fact and fiction. Some purveyors have gone as far as claiming it to be the ‘silver bullet’, the end-all-be-all to organic search engine optimization. Just add Schema to your site … Continued