The ad budget went up. The clicks kept coming. The leads didn’t move. If that’s the shape of your last two quarters, you’re not alone and it isn’t a campaign problem. It’s a math problem, and the math changed. Cost-per-click for RV dealers climbed 14.05% by the end of 2025. Click-through and conversion … Continued
What the Market Is Saying in 2026 RV dealers need to act with more discipline, not more guesswork. Inventory is up 1.64%, which means more units need to be priced, merchandised, and moved in a market where delays are costly. … Continued
Google Ads Got Expensive. RV Lead Volume Dropped. Here’s the Real Reason. You open your performance report, and something doesn’t feel right. Cost per click (CPC) is climbing. Leads are trending down. Your sales manager mentions that foot traffic feels … Continued
How to present a dealership shoppers trust—before they ever walk your lot. Today’s buyers rarely stumble onto a lot and “just look around.” They build shortlists in tabs and group texts long before they ever think about pulling in. They’re … Continued
Online search has shifted rapidly. If your dealership’s SEO plan still looks like a list of model names and outdated keywords, there’s a good chance today’s buyers aren’t finding you — not because they aren’t looking, but because they’re searching … Continued
Used RVs are playing a bigger role in today’s retail mix. With new-unit shipments projected to land between 330,000 and 366,800 units in 2025, according to the RV Industry Association’s RV RoadSigns Quarterly Forecast, many dealers are relying more heavily … Continued
Getting traffic to your dealership’s website feels encouraging — until you realize most visitors never call, email, or stop by. And with more RV shoppers beginning their research online well before they reach out to a dealer, every missed interaction carries … Continued
Your website should be your strongest storefront. But when specs are wrong, mobile pages stall, or “hot leads” aren’t real shoppers, it drags down sales conversations on the floor. And now, with search engines and AI shaping how buyers find … Continued
See What’s New – Track Visitor Behavior and Website Engagement in One Dashboard The new Engagement Analytics dashboard is now live in the Performance drop down in the iCommand Center at no additional cost and with no setup required. Starting now, … Continued
Your website is getting clicks — but your sales team is buried in half-filled forms, spam submissions, and “just-looking” shoppers. It’s a familiar frustration: the traffic looks good on paper, but your team isn’t talking to the buyers who are … Continued
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