More than half of your website traffic — 54.06% to be exact — shows up outside of business hours. That means most of the people forming an impression of your dealership, browsing your inventory, and deciding whether you’re worth contacting are doing … Continued
The ad budget went up. The clicks kept coming. The leads didn’t move. If that’s the shape of your last two quarters, you’re not alone and it isn’t a campaign problem. It’s a math problem, and the math changed. Cost-per-click for RV dealers climbed 14.05% by the end of 2025. Click-through and conversion … Continued
What the Market Is Saying in 2026 RV dealers need to act with more discipline, not more guesswork. Inventory is up 1.64%, which means more units need to be priced, merchandised, and moved in a market where delays are costly. … Continued
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